'Trolled' by a hoax, Fortune retracts false report alleging Elon Musk sought a significant redesign of Twitter – We were 'deliberately misled' and extend our 'apologies'.

View pictures in App save up to 80% data.

Fortune published a story Thursday that was wrought with dubious claims about changes Elon Musk was alleged to have been planning to roll out for X users in the coming weeks. It was followed by a deletion and an apology to readers and the platform’s owner after the hoax was revealed.

In a recent article shared across Fortune's social media platforms as well as on MSN and Google News, the publication reported that Musk is considering significant and rather peculiar modifications, such as eliminating the publication date from posts on the platform.

In their correction, which is now the only thing at the URL for the story, the outlet says one of its reporters was duped by an X engineer whom Musk fired, and who claimed the billionaire wanted to charge an $8 fee for users signing up to use the platform. Additionally, Fortune’s source claimed Musk wanted to remove the timestamps – which Fortune’s Kali Hays said could “exacerbate misinformation” on X.

A user on X, who received a response from Musk, has admitted to orchestrating the hoax and shared a thread (below) explaining the methods they used to carry it out.

The public aspect of the saga emerged when Hays released an article titled: “Elon Musk aims to eliminate dates from X posts and is considering a new $8 subscription fee.”

View pictures in App save up to 80% data.

Hays announced:

In recent weeks, Musk has proposed the removal of date and time stamps from the timeline on X to employees, according to a source familiar with the internal discussions, as reported by Fortune. This suggestion has sparked concerns among some staff about its potential to increase misinformation. Meanwhile, X is also progressing with a plan to implement an $8 fee for new users who wish to sign up and start posting on the platform, as revealed by two sources to Fortune.

[…]

Nonetheless, certain X employees are concerned that eliminating dates could render the platform unnecessarily “confusing” and potentially exacerbate misinformation issues, according to the source. Traditionally, a majority of Twitter, now X, users tend to scroll casually through their feeds, seldom engaging with specific posts. Without dates on the timeline, many users might lack essential context regarding the information they encounter.

Hays additionally asserted that the unfounded claims suggested a financially struggling X would try to generate income from everyday users by imposing an $8 fee for sign-ups. This was accompanied by a jab at Musk, noting that this development occurs as numerous major brand advertisers have abandoned X due to allegations of an increase in hate speech and other inappropriate content proliferating on the platform since Musk took over.

Hays also shared an enticing quote from the hoaxer, suggesting that Musk's sinister strategy of "forcing more users to pay" for access to the platform is “the only way” to achieve profitability. He mentioned that he sought a response from X regarding these outrageous allegations.

View pictures in App save up to 80% data.

However, all that material has since been taken down, and the article link now directs to a statement from the editorial team, acknowledging that Hays was misinformed and that the story did not adhere to publication standards.

View pictures in App save up to 80% data.

CORRECTION: On January 9, Fortune released an article titled “Elon Musk is advocating for the removal of dates from X posts and is considering a new $8 subscription fee.” Following its publication, Fortune discovered that a key source for this story had deliberately misled our reporter during multiple interactions. The sourcing and content of the article do not align with our editorial standards, and it has been removed. We extend our apologies to our readers, Mr. Musk, and the staff at X.

Before Hays’s report was retracted and deleted, it was aggregated or shared by The Economic Times, Yahoo Finance, and other outlets.

Musk responded to the report, its subsequent retraction, and the manner in which it was released by retweeting on Friday. An account named Fortune Exposed asserted that it was responsible for misleading Hays, and subsequently shared a thread discussing the situation, stating, “How I deceived @FortuneMagazine and Kali Hays.”

Musk replied, “That's what you get with traditional media..”

—-