Reasons Behind the 94.9% Surge in Trump Media Stock in 2024 and Its Continued Rise in 2025

Trump Media (DJT 2.23%) stock recorded huge gains across 2024's trading. The company's share price ended the year up 94.9%, according to data from S&P Global Market Intelligence. Meanwhile, the S&P 500 index's level climbed 23.3%, and the Nasdaq Composite index's level climbed 28.6%.

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Trump Media stock started out this year trading under the "Digital World Acquisition Corp." name and the "DWAC" stock ticker. In addition to gains connected to the merger of Trump Media & Technology Group with the Digital World Acquisition special purpose acquisition company (SPAC), the stock also saw bullish momentum in conjunction with the presidential election and Trump's win in the race.

Trump Media shares soar following SPAC merger and favorable political winds.

Trump Media stock started 2024 off with some big gains following his win in the Iowa Republican caucus. At the time, the stock was still trading as Digital World Acquisition because the merger with Trump Media & Technology Group had not been completed -- but it still surged due to expectations the combination would go through.

On March 25, shares experienced a significant increase following the announcement of the completion of the SPAC merger. Subsequently, the company began operating under the Trump Media name, with its shares being traded under the ticker symbol "DJT."

During the summer months, Trump Media experienced a decline in its share price, but as fall approached, the stock began to recover. This resurgence was driven by growing optimism among investors and analysts regarding Donald Trump's chances of winning the presidential election. In the weeks leading up to Election Day, the company's stock experienced a significant surge and continued to climb following Trump's victory, although investors eventually cashed in their profits, leading to a pullback. Despite the valuation drop after the election, Trump Media's stock ended the previous year with substantial overall gains.

What factors are contributing to the rise of Trump Media stock in 2025?

Despite a pullback for the broader market, Trump Media stock has actually managed to climb higher across 2025's trading. The company's share price is up 3.5% across the stretch as of this writing. Meanwhile, the S&P 500 index is down 0.8%, and the Nasdaq Composite index is down 0.9%.

Trump Media's stock is on the rise as President-elect Trump prepares for his inauguration. Investors seem to be optimistic that his presidency will create favorable opportunities for the stock's performance.

Although Trump Media has experienced significant growth, investors might want to exercise caution regarding the stock, as the company's current valuation seems to be largely disconnected from its underlying fundamentals. With a market capitalization of approximately $7.7 billion, Trump Media is struggling to generate meaningful sales.

In its most recent financial report, the company revealed that its primary business achieved only $1 million in sales during the third quarter. Engagement levels on the Truth Social platform have been quite modest, and the platform's attractiveness may diminish as competing social media sites implement more relaxed content moderation practices. Although there are potential growth opportunities linked to Trump's bid for the presidency and the strength of his personal brand, the stock currently appears to carry significant risk.